2025 Nominees

The Underdog: Josh Must Win

Production Company: Primal Media (part of STV Studios), GroupM Motion Entertainment

Produced for: Channel 4

Executive Producer (Production Company): Mat Steiner, Adam Wood, Oliver Head, Georgina Hinds, Martin Oxley (for GroupM Motion Entertainment)

Executive Producer (network/platform): N/A

Country or Territory where first released: United Kingdom

Synopsis:

The Underdog: Josh Must Win sees a gorgeous, larger-than-life cast compete in a popularity contest they believe is called "The Favourite" hosted by presenter Nick Grimshaw. However, amongst the players there is an underdog no one is expecting: Josh. Who is Josh and why is he so important? Whilst all the players (including Josh) believe they are battling it out to be the most popular and win a cash prize on The Favourite, what none of them know is that living next door is a group of celebrities masterminding their own game of strategy and doing everything they can to ensure that Josh. Must. Win. Without blowing their cover... They will do everything they can to influence the game - setting tasks, introducing jaw-dropping format twists, and using all they've learnt about reality shows to ensure Josh's triumph. In a heartwarming twist of the reality rules, if Josh does win, the prize money is shared between him and ALL the eliminated contestants he beats.